20 hats

Brand systems for teams that are juggling multiple roles.

Get the systems your team needs to sell, support, and communicate clearly – without you having to hover over their shoulders or being a bottleneck.

You can end the chaos

What most people see as a marketing problem is usually a consistency one.

Maybe you don’t have or need a CMO, but you have a sales rep who also posts on LinkedIn, a support agent who writes the newsletter, and a founder (you) who is the bottleneck for everything. They all run content through you – they feel the need for your constant approval – yet you’re still missing the consistency.

The result?

Your sales rep sounds different than support. Your website says one thing, your LinkedIn posts another. You find yourself rewriting your team’s emails at 11 PM on a Sunday because they “just don’t sound right”.

It’s not your team’s fault. They are guessing because they don’t have a system to follow.

Stop guessing

I won’t hand you a 50-page PDF of “Brand Values” and logo rules that gather dust. Instead, we’ll build a functional Brand System designed for speed and autonomy.

All your employees wear the branding hat – in one way or another.

When the entire team knows what the business stands for, who the clients are, how you should sound, and more, it doesn’t matter who wears which hat that day, it doesn’t matter who writes that email, who designs that ad. Even when you outsource.

Your team becomes autonomous. Your brand becomes consistent. You get your time back.

And your brand will finally have consistency. Every client touchpoint will feel, look, and sound the same. You’ll finally have a brand to call your own.

Packages

DIY Brand
Framework

coming soon

Gain access to all my strategy tools and frameworks that help you find your position in the marketplace, articulate what makes your business special, and find and define your first clients.

Ideal for early start-ups and solopreneurs with more time than money on their hands.

Investment: $300

The Brand
Tune-Up

For businesses that have a logo but no personality.

Fix your positioning and messaging to create a stable foundation for exploration and growth.

Perfect for startups at any stage. It provides essential clarity on what matters now, without getting bogged down in details that will soon be outdated.

Investment: $3,000
Timeframe: 2 weeks

The Full
Brand System

For growing businesses ready to scale. You’ve proven your business model and can see the growth. Now you’re ready to turn that momentum into market leadership.

A complete overhaul of how your business looks and speaks. We build the foundation, the visual assets, and the verbal playbook.

Investment: $10,000
Timeframe: 4-6 weeks

What people say

The work

The downside of brand strategy is that it’s difficult to present – giving enough to make sense but not too much as to reveal senstive information. Nevertheless, here we go:

BRAND STRATEGY

GRAPHIC DESIGN

A 10+ year collaboration
on multiple fronts.

BRAND STRATEGY

VISUAL IDENTITY

Going back to the roots.

BRAND STRATEGY

Outgrowing their brand
at an insane pace

BRAND STRATEGY

Overcoming the corporate past.

VISUAL IDENTITY

No business is too small
for proper branding…

BRAND STRATEGY

… and no niche too small for
clear communication.

BRAND STRATEGY

Overcoming the corporate past.

BRAND STRATEGY

From idea to million dollar disruptor business in no-time.

BRAND STRATEGY

… and no niche too small for
clear communication.

Who’s wearing the hats here?

Hi, I’m Dragos.
Full time brand strategist.
Part time farmer.
Full time conservationist dog breeder.

I’m obsessed with customer experience and believe in businesses that genuinely care about their impact and want to do their best and the right thing.

I’m not a “creative” who cares about winning design awards, but a strategist who cares about operational efficiency.

I’m building systems for teams that run lean. I know that if a brand guide isn’t easy to use, it gets ignored. I build systems that work in the real world, for real teams.

Book a free 30-minute consultation

Get in touch

Sounds good? Drop me a message below to see if we’re a good fit.

Or get in touch with me on LikedIn
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Crop Studio SRL
CUI 40564190
Tulcea, Romania
hello@crop.studio