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Image format knowledge is critical to desktop publishing. Which of these formats is the most flexible in terms of reducing and enlarging the file size without experiencing loss of image quality? Vector Bitmap During a 30-second radio commercial, the product should be mentioned at least _______. three times five times six times as many times as the time will allow If a company wishes to have an IMC campaign, it all starts with a company’s _________. marketing department advertising department business philosophy and mission product portfolio Which of the following media forms account for the greatest percentage of ad dollars spent? daily newspapers magazines direct mail Television Which target audience spends the most time watching television? ages 2 to 11 ages 18 to 34 ages 35 to 54 ages 65+